XACT Nutrition was born from a simple idea: to create a tastier alternative to traditional energy gels. Founded by outdoor sports enthusiasts, the brand's mission is to produce sports nutrition products that not only work effectively but also stand out for their taste, quality, and texture.

It all started in 2012 at a windy mountaintop aid station, where the first XACT ENERGY fruit bars were distributed. Since then, XACT’s passion has driven them to new heights, developing a range of delicious and functional sports nutrition products. The brand's goal remains clear: to help athletes achieve their goals with products that combine performance and enjoyment.