BRIX and L'Érablière au Boisé du Lac are two inseparable businesses, born from a passion for maple farming and endurance sports. The story began in 2005 with the acquisition of land on Mont Yamaska in Saint-Paul d’Abbotsford. In 2013, the public was invited to enjoy trail running on these lands, leading to the creation of the Trail Club Érablière au Boisé du Lac.

In 2014, BRIX was born with the creation of an all-natural maple syrup-based energy gel, designed for endurance athletes. The idea was to combine the benefits of maple syrup with athletes' energy needs. Since then, BRIX has continuously innovated by introducing new flavors and improving its products.

Today, BRIX is recognized for its high-quality, locally made products, with a strong commitment to the environment, offering reusable flasks and eco-friendly refills. BRIX has become a leader in maple-based energy gels, used by thousands of athletes.